SOAR and Measure C are grassroots, citizen-led efforts to protect Ventura County’s open space and agricultural resources. Join us in Voting YES on Measure C and NO on Measure F in November.

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From the Blog

Measure F’s ‘Master of Deception’

Don't be duped by the lies and loopholes of Measure F's "Master of Deception." Read who's really behind Measure F. Vote NO on F and YES on C.
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Measure C – The Real McCoy

I belong to a farming family that has lived and farmed in Ventura County for over 90 years. Thanks to SOAR, our county farming culture has been better protected from development since the initiative passed over 18 years ago.
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Measure F Loopholes Promote Sprawl

As many of our readers and fans have read over the past couple of weeks, Measure F removes SOAR protections from a number of farmland parcels adjacent to schools, without limits to the size of the parcels. Supporters of Measure F say removing these protections will “help” agriculture.
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